Today
The laminated card
Rum
- El Dorado 1265
- Competitor rum65
- Another rum65
- House rum65
- Every brand looks the same
- Competitors get equal billing
- No photography
- No story, no serve
- Reprint on every price change
- Zero data
axetech/
Prepared for
A.S. Bryden & Sons
Proposal · A.S. Bryden & Sons
Your brands.
First on the menu.
Every night.
Bespoke interactive drinks menus for Brydens' key accounts — branded for the venue, powered by Brydens.
POUR
Vision Presentation · by AxeTech
Scroll
Two menus. One choice.
Right now your brand is
a line of text.
Tomorrow
The venue's digital menu
Rum · Featured
El Dorado 12 Year Old
Toffee, dried fruit, long warm finish
Serve: neat, orange twist
- Competitor rum65
- Another rum65
- The venue's own brand, on the guest's phone
- Your bottles first, with photography and notes
- Named campaigns, switched on per venue
- Prices updated in minutes
- Engagement data every night
See it live
Scan. And the menu
is already theirs.
This is what a guest sees after scanning the QR code.
First position, every category
Three tiers.
Yours is the top one.
Competitors stay on the menu. Yours get the photography, the story and the top slot.
Whisky
As a guest sees it
Scotland · Blended Scotch
Johnnie Walker
Black Label
Rich fruit, vanilla and a curl of smoke.
Twelve years, forty whiskies, one blend that never moves.
Serve · Highball, soda, lemon peel
72
Brydens portfolio
Johnnie Walker Gold Label Reserve
Honey, orchard fruit, soft smoke.
96
Everything else
- Competitor blend 12 yr78
- Competitor single malt94
- House Scotch52
Still listed. Still orderable. Just a name and a number.
Your bottles, properly photographed
A name on a list can't sell.
A bottle, a story and a serve can.
Swipe the shelf
Campaigns, per venue, in minutes
Give tonight
a name.
El Dorado
Rum Discovery
Tonight · from 6pm
A guided 12 Year pour with dark chocolate and orange.
Add experience
Johnnie Walker
Golden Hour
Daily · 5–7pm
Gold Label Reserve with a cocoa-orange bite.
Add experience
Baileys
Dessert Pairings
After 8pm
A velvet pour beside a dark chocolate tart.
Add experience
Moët & Chandon
Celebration Package
By reservation
Impérial Brut, chilled and presented tableside.
Reserve
Campaign control
Live in 12 venues
Rum Discovery
El Dorado
Harbour Grill
Live
The Terrace
Live
Bay Bar
Live
Ariapita Social
Live
Cascade Lounge
Live
The Deck
Live
Switch a campaign on for one venue, a city, or the whole network. No reprint, no artwork run, no waiting on the venue.
What you'll know by Monday morning
Every night, the network
tells you what happened.
Anonymised engagement from every venue on the network, in one screen. No till data, no personal data — what guests looked at, read and reached for.
insights.pour.app/brydens
Brydens Brand Intelligence
Saturday · every venue on the network · updated continuously
Menu opens tonight
1,842Product-detail views
6,417Add-to-order taps
2,109Campaign taps
734Most-viewed brands
Gold = Brydens
- Johnnie Walker Black1,284
- El Dorado 121,106
- Competitor blend842
- Ketel One781
- Moët Impérial604
- Competitor vodka517
- Baileys Original486
Share of views by category
Brydens vs rest
- Whisky68%
- Rum74%
- Vodka61%
- Champagne82%
Golden Hour — views by hour
5–7pm
3
4
5
6
7
8
9
10
11
Peak lands inside the promoted window — 5pm and 6pm carry 42% of the day's campaign views.
Engagement by venue
Views · adds
- Harbour Grill1,614 · 512
- The Terrace1,288 · 431
- Bay Bar1,102 · 356
- Ariapita Social936 · 402
- Cascade Lounge812 · 241
- The Deck665 · 167
3.4×
Consideration lift
El Dorado 12 product-detail views up 3.4× in the fourteen nights after featured placement.
Test in one venue first
Measure a campaign in a single account before you roll it across the network.
See what's considered, not ordered
Brands guests open and read but never add — the gap sell-in data can't show you.
Compare venues and time slots
Which account, which night, which hour actually moves your category.
Report to principals with numbers
Views, share and lift per brand — evidence instead of anecdote.
What the venue gets
Why the venue
says yes.
- 01
A premium mobile menu in its own brand
Its name, its logo, its colours, its photography.
- 02
Price changes in minutes
One message to us, or the venue edits it directly.
- 03
Zero reprints
No laminating, no design fees, no out-of-date cards.
- 04
Specials guests actually see
Tonight's feature at the top, not on a chalkboard by the door.
- 05
Optional ordering and reservations
Turn it on when the venue is ready. Not before.
- 06
Brydens promotional support
Campaigns, packshots and brand stories, supplied.
The venue keeps its name, its prices and its identity.
It just stops printing.
How it works
Five steps.
Nothing you have to chase.
- 1
Select the account
Brydens names the venues worth the placement.
- 2
Venue supplies brand and list
Logo, colours, photography, current drinks list and prices.
- 3
We design and build
A bespoke menu in the venue's identity. Days, not weeks.
- 4
Brydens chooses featured brands and campaigns
Per venue, per category, per time slot.
- 5
Live via QR — maintained and reported
Table cards printed once. Monthly reporting after that.
Rollout
Not a pilot.
A rollout.
A pilot answers a question we can already answer. Every month spent watching five venues is a month your brands stay a line of text in all the others.
One build pattern. Every venue type.
- Premium restaurantLeads with champagne and aged rum
- Hotel barLeads with Scotch and a short cocktail list
- Casual diningLeads with vodka and value serves
- Sports barLeads with highballs and volume mixers
- NightlifeLeads with bottle service and CÎROC
We go as fast as accounts send a name, a logo and a current list.
That is the only thing setting the pace. Nothing about this needs a trial period: the build is cheap, the venue pays nothing to say yes, and the risk of a menu no one likes sits with us, not with you.
Measurement doesn't wait either. Share of views, campaign lift and add-to-order by brand start reporting the first night a venue goes live — venue one or venue forty.
Commercial models
Four ways
to pay for it.
Pick one, or mix them by account. Figures come with the proposal.
01
Brydens funds strategic accounts
The accounts that matter most get the menu outright, as trade investment.
02
Cost shared with the venue
The venue pays a share for its own premium menu. Brydens covers the rest.
03
Brydens funds the build, venue funds upkeep
One-off investment from Brydens, ongoing maintenance from the venue.
04
Individual brands fund campaigns
Brand budgets buy named campaigns and premium placement, venue by venue.
A network of venue menus.
One place your brands come first.
Twenty minutes is enough to walk your team through the demo, the pilot and the numbers behind it.